There seems to be varying kinds of leads out there at prices that range from the ridiculously cheap to the horrendously expensive, provided by an endless supply of different companies. Attempting to wade through all that can be frustrating and expensive, to say the least! Well, keep on reading and I'm going to help you wade through the tidal wave of sources, types, and prices.
What is a Lead?
In this case, it is defined as: an indication of potential opportunity, or information pointing to a possible solution. In lay man's terms, it is the personal information about a prospect that may contain all or some of the following information:
- First and Last Name
- Address, City, State, Zip Code
- Telephone number
- IP Address (if responding online)
- Date responded
- Male or Female
- Answers to miscellaneous questions